Esoteric London

No. 531: OXO Tower Wharf, SE1

Posted in Architectural, Food, Lettering by esotericlondon on March 12, 2012

OXO Tower, OXO Tower Wharf, London, SE1. Photo © Roger Dean 2011

The OXO Tower building sits on the South Bank in London. The building was originally a power station but in 1900 it was purchased by Liebig Extract of Meat Company, manufacturers of OXO stock cubes, for use as a warehouse and manufactoring plant. The building was practically rebuilt in the Art Deco style, during the 1920’s, by company architect Albert Moore, the chimney being turned into the slender crowned tower you can see in the photograph above. The company envisaged advertising running up the tower but when planning permission was refused Moore designed a set of three vertically-aligned windows for each facade of the tower. The glass was constructed in such a way that when illuminated the top and bottom window on each side glowed with a red ‘O’ whilst the central pane contained a red ‘X’, just by chance of course! R.D.

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