Esoteric London

No. 386: Cloudesley Road, N1

Posted in Lettering, Shops by esotericlondon on August 22, 2011

Cloudesley Road, London, N1. Photo © Roger Dean 2011

Abridged from an article on the BBC News website Legal Battle Over Ageing Advert 2nd May 2007:

A faded advert, emblazoned on the side of a London building for nearly a century, has been at the centre of a lengthy court battle. The High Court has ruled the lettering for the long-defunct Sunday Evening Telegram newspaper at 48 Battersea Rise, London is no longer an advert. The ruling came after a company [Clear Channel] wanted to use the site for new slogans – claiming there was already a precedent.

A district court judge had ruled in favour of Clear Channel but the High Court upheld an appeal by Wandsworth Council. Mr Justice Sullivan said he could not accept the faded advertisement was still being “employed for the purposes of advertising” on 1 April 1974. The newspaper had “ceased to be available since about 1921,” he said. “I don’t accept that once an ad always an ad. A wall on which words were painted over 80 years ago and where the paint has simply been allowed to fade with the passage of time cannot, in ordinary English, be said to being used for the display of advertisements.”

[ As a photographer I would like to point out that the goods mentioned in the above ‘ghostsign’ are not symbiotic.

The whole of the BBC News article can be read by clicking here and anyone interested in seeing more examples of ‘ghostsigns’ should take a look at the excellent by clicking here. R.D.]

2 Responses

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  1. The Event said, on November 4, 2011 at 5:43 pm

    Great piece.

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