Esoteric London

No. 341: Farringdon Street, EC4

Posted in Lettering, Shops by esotericlondon on June 20, 2011

Oddbins, beneath Holborn Viaduct, Farringdon Street, EC4. Photo © Roger Dean 2011

Bleak House – Charles Dickens, 1853:

This is my frugal breakfast. Some men want legs of beef and mutton for breakfast; I don’t. Give me my peach, my cup of coffee, and my claret; I am content. I don’t want them for themselves, but they remind me of the sun. There’s nothing solar about legs of beef and mutton. Mere animal satisfaction!

[ The Oddbins wine chain was founded in 1963 by Ahmed Pochee who opened his first London store five years later. The piece of paper on the left in the image above kindly directs thirsty would be customers to Bin Ends an independent wine merchant in nearby Lambs Conduit Street. R.D.]

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