Esoteric London

No. 322: Vincent Terrace, N1

Posted in Catastrophes, Pubs by esotericlondon on May 24, 2011

The Prince of Wales, Vincent Terrace, London, N1.Photo © Roger Dean, c. 2008

Wikipedia entry, London Beer Flood:

The London Beer Flood occurred on October 17, 1814 in the London parish of St. Giles in the United Kingdom. At the Meux and Company Brewery on Tottenham Court Road, a huge vat containing over 135,000 imperial gallons of beer eruptured, causing other vats in the same building to succumb in a domino effect. As a result, more than 323,000 imperial gallons of beer burst out and gushed into the streets. The wave of beer destroyed two homes and crumbled the wall of the Tavistock Arms Pub, trapping teenaged employee Eleanor Cooper under the rubble.

The brewery was located among the poor houses and tenements of the St Giles Rookery, where whole families lived in basement rooms that quickly filled with beer. Eight people drowned in the flood, and one person died from alcohol poisoning the next day.

The brewery was eventually taken to court over the accident, but the disaster was ruled to be an Act of God by the judge and jury, leaving no one responsible. The company found it difficult to cope with the financial implications of the disaster, with a significant loss of sales made worse because they had already paid duty on the beer. They made a successful application to Parliament reclaiming the duty which allowed them to continue trading.

The brewery was demolished in 1922, and today, the Dominion Theatre occupies a part of the site.

[For more missing letter fun visit the Missin’ Letters blog. R.D.]

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