No. 557: Sekforde Street, EC1
Sekforde Arms, Sekforde Street, London, EC1. Photo © Roger Dean 2012
Gaslight and Daylight – George Augustus Sala, 1859:
I know what Barclay and Perkins mean, I hope; – what Combe and Delafield – what Truman, Hanbury, and Buxton – what Calvert and Co.-what Reid and Co. – what Bass – what Allsopp – what Broadwood, Mundell, and Huggins. You know, too, gentle, moderate, and bibulous reader of the present age. They all mean BEER. Beer, the brown, the foaming, the wholesome, and refreshing, when taken in moderation; the stupifying, and to-station-house-leading, when imbibed to excess. That oblong board, alt blue and gold, I have spoken of as visible from my parlour window, has no mystery for me. Plainly, unmistakably, it says Beer: a good tap; four-pence a pot in the pewter; threepence per ditto if sent for in your own jug.
[ Toby Ale was brewed by Charrington Brewery in the East End of London. In 1766, John Charrington took a third share in a brewery owned by Robert Westfield and Joseph Moss and Westfield, Moss and Charrington was formed. When Westfield and Moss retired Charrington and his brother, Henry, took over the business. In 1967 Charrington merged with the Bass brewery mentioned in the text above. R.D.]